OVERVIEW OF MarkAction
MarkAction uses up-to-date web technology to help students plan the introduction of new videogames in global markets.
Work plan
The Work plan contains a checklist of tasks to accomplish in order to launch a new product.
Podium
The Podium compares the performance of competitors in the industry.
News
The Game Zone is a publication covering the latest developments in the industry.
Advisors
Check the opinions of customers, employees and consultants before making strategic decisions.
Standings
How does my team stack up against the best in other colleges and universities?
Dashboard
This visual tool highlights indicators of product performance.
Questionnaire
Multiple-choice questions measure learned skills.
Online help
An extensive help system makes it easy to search for information. The text can be printed in book format.
Decision-making
Well-designed forms facilitate the decision-making process.
Certificate
Each participant receives a certificate at the end of the exercise.