OVERVIEW OF MarkAction
MarkAction uses up-to-date web technology to help students plan the introduction of new videogames in global markets.
The Work plan contains a checklist of tasks to accomplish in order to launch a new product.
The Podium compares the performance of competitors in the industry.
The Game Zone is a publication covering the latest developments in the industry.
Check the opinions of customers, employees and consultants before making strategic decisions.
How does my team stack up against the best in other colleges and universities?
This visual tool highlights indicators of product performance.
Multiple-choice questions measure learned skills.
An extensive help system makes it easy to search for information. The text can be printed in book format.
Well-designed forms facilitate the decision-making process.
Each participant receives a certificate at the end of the exercise.